ComparisonSensor Tower alternative

Appfigures vs Sensor Tower

Appfigures is the #1 alternative to Sensor Tower for growing mobile apps. Compare our features without waiting for a sales call or demo.

Free trial. iOS and Android. Self-service signup.G2 reviewers: powerful and easy to use
Trusted by 300K+ MOBILE APP TEAMS
Appfigures Keyword Inspector showing keyword popularity, estimated downloads and revenue, and top advertisers next to your own app metrics

At a glance

Best for

Teams that run and research apps

Start today

Free plan. Public pricing. No sales call.

When Sensor Tower fits

Panel usage or Pathmatics ad intelligence

Why Appfigures

Built for teams that run apps.

A Sensor Tower alternative with published pricing. Appfigures brings analytics, ASO, and market intelligence together in one workspace.

  • Your data and the market, together.

    Connect downloads, revenue, subscriptions, payments, ad revenue, and ad spend. Then see those numbers beside ASO and market data.

    Sensor Tower: Sensor Tower estimates the market. Appfigures also shows what your apps actually did.

  • Start free. See the price.

    Every plan price is public. Open an account today and upgrade when you need more.

    Sensor Tower: Sensor Tower starts with a demo and a custom quote.

  • Built for the people doing the work.

    Track ranks by the hour, find keyword and Apple Ads opportunities, understand SDKs, and manage reviews from one place.

    Sensor Tower: Sensor Tower is built for a broader enterprise intelligence workflow.

  • Take the answer with you.

    Use the API, CLI, AI agents, saved views, and Slack or email alerts to move from insight to action.

    Sensor Tower: Sensor Tower lists API access publicly. Its public pages do not list CLI or agent workflows.

What you get

Better tools to understand and grow mobile apps.

Research the market, track competitors, and connect your own numbers when you are ready. All in one workspace.

03App intelligence

Understand any app.

See app intelligence

See downloads, revenue, ratings, reviews, demographics, cross-usage, Apple Ads, SDKs, permissions, metadata, and update timelines across iOS and Android.

So you canResearch competitors without stitching together five tools.
04Clear market mapping

See the market, not just one competitor.

See Explorer

Compare apps across keywords, SDKs, ratings, and demographics. Filter Explorer by category, country, SDK, and performance.

So you canFind the segments and gaps worth pursuing.
05Flexible workflows

Stay on the signal without living in a dashboard.

See ASO alerts

Get Slack and email alerts, save the views your team lives in, and keep the next check one click away.

So you canCatch rank and review changes as they happen.
06The Appfigures advantage

One workspace for every app question.

Research any app, connect the apps you manage, and move from insight to action without a second tool.

Your appsStore signalsMarket contextNext move
Appfigures App Intelligence summary for a competitor app showing estimated downloads, revenue, top countries, and review sentiment

App Intelligence summary for a competitor app: estimates, top countries, and review sentiment in one profile.

Feature comparison

Appfigures vs Sensor Tower: where each product leads

ASO for your listing, analytics for the apps you own, Apple Ads and SDK intelligence, and a price you can see today. Sensor Tower's public product is built around market estimates, usage panels, and ad-network share of voice.

10

Appfigures leads

2

Shared capabilities

2

Sensor Tower leads

Capability
Appfigures
Sensor Tower

Only in Appfigures

App Store OptimizationKeywords, hourly ranks, featured placements
Keyword Inspector + hourly ranks
ASO report
Unified ad spendEvery network in one report
Included
Not listed publicly
Published pricingSee every plan without a call
Public plans + free start
Custom quote
Self-serve signupStart today
Start today
Demo first
Contract termsHow you buy
Monthly or annual
Annual contract
Analytics for your appsYour downloads, revenue, subscriptions
Included
Not listed publicly
Apple Ads intelligenceKeyword advertisers and creatives
Included
Not listed publicly
SDK intelligenceInstalled SDKs via device farm
Included
Not listed publicly

Both, with an Appfigures edge

Review monitoring and repliesMonitor, translate, and reply
Monitor + reply
Monitor
Programmatic accessAPI, CLI, AI agents
API + CLI + AI agents
API
Download and revenue estimatesMarket performance
Included
Included
Market Explorer and app searchFind and compare apps
Included
Included

Sensor Tower only

Panel usage and engagementDAU, sessions, retention
Not our dataset
Core strength
Cross-network ad intelligencePathmatics share of voice
Not our dataset
Core suite
Appfigures advantageSensor Tower advantageBothNot offered or not listed publicly

Last checked 2026-09-17. Feature verdicts from public product pages. Pricing from appfigures.com/platform/pricing and Sensor Tower's pricing page.

When Sensor Tower makes sense

Choose Sensor Tower if you need panel-based usage and engagement data with basic reporting, or cross-network ad share of voice through Pathmatics. For the day-to-day work of running an app you own, Appfigures gives you more of the data and workflows you need.

Evaluating both? Request a demo.
Customers

Teams that chose Appfigures.

From global publishers to indie developers, customers use Appfigures to monitor, research, and grow their apps every day.

I use it every single day to monitor our app's keyword rankings and keep a close eye on competitor performance. It's also incredibly powerful for identifying new ASA opportunities and tracking share of voice.

KaterinaHead of Optimization, The Economist

I've used Appfigures to gauge the success for apps with global downloads in the millions, as well as for local niche apps with much smaller numbers. It's equally excellent and useful in both cases!

Kalle PaulssonHead of Product, Red Flag

Appfigures is one of the first apps I check before breakfast and before I go to bed, both to see how my app is doing, perform quick checks, and to read new reviews.

Ryan McLeodCreator of Blackbox
The objections we found about Sensor Tower

“Too expensive; data can be inaccurate versus internal data.”

G2 review of Sensor Tower

“I don't need some huge data platform.”

r/gamedev, on Sensor Tower

“It is wayyyy higher than my budget.”

r/apps, Sensor Tower alternatives thread
Pricing

See the price before you buy.

Appfigures gives you a free starting point and public plans. Sensor Tower asks you to book a demo before you see a number.

Sensor TowerCustom quote

Custom quote. Demo first.

  • Pricing is customized for each customer, in their words.
  • Demo request before you see a number.
  • Paid plans use an annual contract.
  • Usage and ad intelligence sold as separate modules.
View Sensor Tower's pricing page

Last checked 2026-09-17. Appfigures plans from the public pricing page. Sensor Tower terms from its public pricing page. Recheck $9.99 on publish day.

FAQ

Questions about choosing a Sensor Tower alternative.

Clear answers on data, pricing, and what happens to App Annie, data.ai, and App Magic.

Is Appfigures a Sensor Tower alternative?

Yes. Appfigures gives app teams ASO, market intelligence, download and revenue estimates, review monitoring, API access, and analytics for the apps they own. Start free, see public pricing, and use Sensor Tower only if you need panel-based usage or Pathmatics ad intelligence.

What happened to App Annie and data.ai?

App Annie rebranded to data.ai. Sensor Tower acquired data.ai in March 2024. If you are comparing either product, you are comparing with Sensor Tower.

Is App Magic a different product?

Sensor Tower acquired App Magic in May 2026. If you are evaluating App Magic, evaluate Sensor Tower as the owner.

Does Appfigures have usage data?

Appfigures includes store data, analytics for your own apps, app-level demographics, cross-usage, and download and revenue estimates. For panel-based usage, sessions, and retention on apps you do not own, Sensor Tower is the fit.

Can I see pricing without a sales call?

Yes. Appfigures shows public plans and a free plan. See published plans. Sensor Tower asks you to request a demo for a custom quote.

Does Appfigures cover both the App Store and Google Play?

Yes. Appfigures covers iOS and Android across analytics, ASO, rank tracking, reviews, and app intelligence.

Can we use Appfigures alongside Sensor Tower?

Yes. Start with Appfigures on your own apps or use it to research the market. Keep Sensor Tower only for panel or ad-intelligence work you still need.

How does Appfigures estimate downloads and revenue?

Appfigures models store performance from public store data and from the apps customers connect. Connected analytics show what your apps actually did. Estimates are for market context, not a replacement for your own numbers.

What do I need to get started?

Open a free account and start with any public app or market question. Connect a store account when you want your own downloads, revenue, and history in the same workspace. No demo is required to begin.

Ready to get started?

See what Appfigures can do for your team.

Start free. Research any competitor, connect your apps when you are ready, and see the market in context.